We go live today.

This is the first day of our future. Percival, our agency, has its own website.

It’s a very simple site, because the truth is all agencies are just people, and while agencies will often build Byzantine towers of strategy and brand hierarchy and other self-justification, what we do is an achingly simple business. We sell things through the power of ideas.

This is perhaps a little blunt, but it’s on our creativity that we will fly. Particularly as an agency run by a career creative. Scary, but true.

We’ve already been trading six months, so technically Day One isn't really today.

But the projects for those clients that trusted a brand new agency were our priority, not our website. Now, as London tipsily comes to a halt for Christmas, we've grabbed some precious hours to put ourselves in the global shop window.

Officially, we’re up and running, and I feel we can say we’re an agency now, not a start-up. We’ve made websites, brochures, press ads, films, direct mail and all manner of converged media. And now finally, our own website.

The Captain has switched off the seat belt lights. Now let’s see how high we can fly.