What the hell gives me the right?

What the hell gives me the right to write about Creativity? 

Well, at base level I’ve made my living from ideas for a quarter of a century. More than that, I can honestly say that I’ve given many people their first break, and have encouraged some great work out of people whose previous creative records didn’t seem that encouraging. I’ve started three companies and generated quite a few jobs – a creative process if ever there was one – and created one of the most enduring campaigns in the British advertising canon: ‘The Sunday Times is The Sunday Papers.’ (17 years and still going strong!)

It's also not that usual to have the creative guy lead from the front in a London agency. A creative name on the door is common, but usually surrounded by account handlers and planners. To combine pure business and pure creativity is a little different. (Although very normal in Paris and New York, oddly.)

It’s not all sunny side up: I have a half-finished over-ambitious novel which has sat on my desk for six years. As I write this blog, I’m going to complete it and sell it. Well, that’s the plan. Eek!

But I passionately believe we’re all creative – maybe in different ways and in different degrees – but all it needs is a little encouragement and inspiration. Which is what this is about.

My father was a fantastic professional photographer, my brother is an equally good pro, and I also plan to revisit my favourite hobby, and I’ll share some of my new images with you here.

This is all about committing to positive creativity, creativity in the future, and the power of big ideas. I hope it turns out to be fun too.

Game on.