Dinner in The House

To Dinner at the House of Commons (as you do) to celebrate the launch of the Health and Fitness Foundation, a charitable initiative set up by Britain’s Fitness Industry.

Percival created the new logo, an elegant mix of minimal typography and a stylised ‘barbell’. We also created the identity last year for the HFF’s sister organisation, the FIA – the trade association of Britain’s gyms. (Read about that here.)

I hadn’t been to Parliament before, amazingly, and walking through the various halls I felt my jaw dropping again and again. The ancient Westiminster Hall, literally smelling of antiquity, the vibrant friezes of the galleries, the statues of PMs past, and the unmistakable aura of power that infuses the place. You can see how politicians get addicted.

Met some very nice people at the dinner. The HFF’s remit - part of which is to get disadvantaged youngsters trained up as personal trainers or through fitness-related higher education – is a really useful part of the UK’s wider fitness agenda.