We have the power to move you.

Savills is Britain’s No.1 estate agent, a global player, and we have joined their roster of agencies with a new national advertising campaign.

Our strategy was very simple: everyone’s worried by the market – to make something of an understatement – but Savills has a great combination of national scale/resource and local knowledge.

We felt the message had to be unerringly positive and came up with the campaign theme ‘We have the power to move you.’

The photography was equally ‘up’ in the usual Percivalian style, with unusually cropped shots of jaunty movement. The words were by yours truly, the art direction by the creative (and life) team of Gideon van Lill and Maryke Olivier, our resident Springboks.

The campaign featured in national press, local press, in-store posters, digital advertising and direct mail.

We’re thrilled to be working with a professional services company of this calibre, and we strongly believe that the hardness of the market, if you can inject some positivity, creates the perfect environment for winning market share.