It started at The Ritz.

Not to the tune of Hot Chocolate’s ‘It started with a kiss’, but 2008 literally started for me at the world’s most famous hotel. (I noted it here).

And after a great start, in the words of Frank Sinatra, it was a very good year.

But what of the warily anticipated 2009? Step in the cock-eyed optimist.

The credit crunch, correction, recession – call it what you will – is a problem, sure. But it’s also an opportunity. Creativity will be at a premium than ever. When it’s harder than ever to make a sale, you need big ideas on your side.

So to close the year, here’s wishing all our clients and friends a resilient, resourceful, rebounding 2009.