The Fresh Prince of Wales

The last couple of months we’ve been shuttling down to the Pembrokeshire National Park, an enchanted corner of Wales.

Here I’ve been working at a place called Bluestone, a completely new take on what a holiday resort can be.

In a simply breathtaking valley, and centred around a traditional Welsh village, it’s a total retreat, a place to calm down, chill out and generally forget who the hell you are.

For once, I’ve been the middle man, a consultant working with a creative agency (redrivercreative.com) and a technical agency (fusionworkshop.com) to create a brand spanking new website, http://www.bluestonewales.com

Bluestone seems to be inhabited by the nicest people in the world ever. (I always remember the tennis commentator Dan Maskell saying of a Seventies tennis ace, Tom Gorman:  “Tom Gorman. One of the nicest men….in the world.” Quite what the empirical or contextual basis for this sweeping statement was, I’ll never know, but it caused a giggle or three at the time.)

Last night was quiz night in the Tafarn Pub in the village, and I can now tell you that Q and Z are the highest scoring Scrabble letters. Great camaraderie, superb service, and uber quaffable local ale.

Bluestone deserves to – and will  – succeed. It’s endlessly endearing, ‘green’ to the core (the Blue Lagoon water park is powered entirely by biomass fuel grown on site) and situated in a matchless location. The Coastal Path with endless hiking and whale watching opportunities is nearby, they’ll soon be Britain’s first new racecourse in decades just twenty minutes away…..I could go on and on, it’s just a totally different, fresh experience.

A place to lose yourself and find yourself.