We've Changed4Life!

We've been launching MoreActive4Life, the fitness industry's component of the Government's Change4Life campaign.

The website is here. Percival also created a whole suite of collateral, including posters and all manner of iterations. The goal is to entice people who've never experienced gyms to get active, and there's a trio of programmes to choose from.

Great to get involved with the national agenda. Gym this lunchtime.