Laurence Percival: June 2009 Archives
Another website is born.
We've been launching MoreActive4Life, the fitness industry's component of the Government's Change4Life campaign.
The website is here. Percival also created a whole suite of collateral, including posters and all manner of iterations. The goal is to entice people who've never experienced gyms to get active, and there's a trio of programmes to choose from.
Great to get involved with the national agenda. Gym this lunchtime.
Back in chilly October, as the full scale of Recession! revealed itself, I blogged about our new national advertising campaign for Savills here. With green shoots now the order of the day, a new take was necessary, so a third generation of the campaign has been commissioned.
Classically simple art direction and positive words reflect emerging confidence.
At the same time, we've reworked all of Savills national brochure collateral for the residential business. Across all media, the work features the typeface intriguingly called Mrs Eaves.
Mrs Eaves is a Serif typeface designed by Zuzana Licko in 1996.
It's a tribute to the fonts of English businessman, printer and typographer John Baskerville (1706 - 1775), although it has some lovely characteristics all its own.
Like his fonts, Baskerville was a controversial character. He hired a certain Sarah Eaves as his housekeeper, but her duties involved more than just sweeping the scullery.
Eventually her husband Richard abandoned her and their five children, and Mrs Eaves became Baskerville's mistress and eventual helpmate with typesetting and printing. On the death of Mrs Eaves estranged husband, she married John Baskerville inside a month. Licko's selection of the name Mrs Eaves honours one of the forgotten women in the history of typography.
Really, what a beautiful way to be remembered.
This week, Boo Percival joins Percival as Vice President of Inspiration and Joy. Boo is a Nova Scotia Duck Tolling Retriever. Boo has 14 weeks communications experience. In fact he only has 14 weeks experience of anything as that's how old he is.
'Tollers' are an intriguing lot.They shriek as well as bark, have webbed feet, and earn their crust by dancing in the shallows of lakes and rivers and luring ducks for hunters.
Our new copper-coloured colleague shares the executive office, and it's quite clear he thinks he's in charge. We'll see about that.
Welcome Boo. 
