Brief

Ascot Renewco is a brand new division of Ascot, specialising in the insurance of sustainable energy - from wind farms to a geothermal plant. The brief was to create a whole new identity, online advertising campaign, and website. A typical 'convergence' challenge for Percival.

Solution

The brand identity, emphasising nature and natural energy, embraced the vibrant Ascot brand - but at the same time was clearly of the 'green' world. The website features a user-friendly content management system, and like the brochures and online ads reflects a simple message: 'Ascot Renewco. Underwriting
The Future.'

Result

Ascot Renewco has had a highly successful launch, already writing major lines of business.