Brief

Ascot Underwriting is one of the most successful insurance businesses in Lloyd's of London. They underwrite several Formula One teams, the jewellery at the Oscars, and much more. They wanted their entrepreneurial drive and creative market-building flair to be inherent in their brand.

Solution

In our previous agency, Electric, we designed a brand identity that reflected the kaleidoscopic modern art found throughout Ascot's offices – which perfectly embodies their brand personality. Since Ascot do business at 'The Box' at Lloyd's, 'Thinking outside The Box' was a no-brainer as a strapline. The brand was adopted in all online and offline channels.

Result

Ascot has become a major Lloyds success story. For 2008, Percival have created a whole new web portal – again awash with Ascot’s kaleidoscopic brand personality - and a full marketing programme.