Brief

The Dorchester Collection, launched in 2008, is made up of 7 (soon 9) of the world’s finest hotels: The Dorchester in London, Le Meurice and Hotel Plaza Athenee in Paris, The Beverly Hills Hotel, Hotel Bel-Air in Los Angeles, The New York Palace and Hotel Principe di Savoia in Milan.

Percival were charged with creating their first key marketing piece, the 2009 Calendar.

Solution

The concept was to capture the obvious individuality and vibrancy of the properties by interviewing and photographing members of staff from each of the hotels. Their personal take on the hotels they work in reflected the passion and commitment found throughout The Dorchester Collection. Photography was by James Bedford.

Result

The Calendar will be a key part of The Dorchester Collection’s 2009 marketing campaign.