Brief

The FIA is the national industry association of Britain's gyms and leisure centres. Their goal is to engage the nation in 'activity' in the widest sense, beyond the remit of gyms themselves. They are promoting the strong link between exercise and disease prevention. The mantra is to get
'More people, more active, more often'.

Solution

A brand new brand identity, vibrant and engaging, carried through into all channels on and offline - from website to exhibitions to brochures to ads.

Result

In September 2007, FIA launched their new face at the industry's major annual event, to universal acclaim.