Brief

Laurence Percival is a Trustee of this charity, which helps promote education in Pakistan and India. LFL asked us to produce a brand identity, website and all key marketing and fundraising materials.

Solution

Whereas most charities go for a 'shock' approach, we have utilised the warm colours palette of the SubContinent, and a positive photographic style that underlines LFL's real-world achievements.

Result

Percival is proud to work for LFL on a pro bono basis, and contribute to its developing success.