Brief

Savills is the UK’s No.1 estate agent.
In Autumn 2008, Percival were asked to create a campaign that would win share and drive business in one of the hardest real estate markets ever known.

Solution

A national advertising campaign of press, posters, direct marketing, in-store and digital marketing. The core strapline was ‘We have the power to move you’. Artfully cropped photography showed the essence of movement. Copy was deliberately very positive, outlining that even in the hardest market, Savills had the power to move you.

Result

The campaign was bought into by all stakeholders and rolled out through Savills’ regional offices across Britain. The campaign has been extended into 2009.