Brief

The world's most famous dedicated rugby brand has now moved on into both sport and fashion wear, all of it featuring brilliant quality and technology. The brief was to create a European e-commerce site that would be both a major brand experience and a retail store - and to create press ads, online ads, and collateral to support it. We also launched Baselayer, Canterbury's sports underwear, into both online and offline channels.

Solution

One brand character was deployed across all marketing channels. (With competition like Nike, Reebok and Puma, the creative work had to be pretty compelling.)

Result

Canterbury Of New Zealand is now emerging as a leading player not just in rugby, but in fashion, football - and across the whole spectrum of sport. 'New Media Age' made the site Website of the Week and rated it 84/100. Absolute proof that Kiwis can fly.