Brief

The East Coast Line between London and Scotland had its fair share of trials and tribulations, so our task - back at Chime Communications - was to rebuild traffic on the line.

Solution

For the business traveller, 48 sheet posters used simple copy messages to dramatise the less stressful nature of train travel vs. taking the plane. (And we threw in a quick Harry
Potter gag.)

Result

Traffic on the line grew back to the levels experienced before service disruption.