Brief

This was pure fun. David White and LP worked as a creative team on Mizuno's international ad campaigns, with a brief to do work that matched the standards of Nike and Reebok. It's not often you get to meet your heroes.

Solution

Working with some of the world's greatest athletes, we created images and words that were all about each athlete's mental and philosophical approach to the game, a counterpoint to the kick-butt ethos represented by Nike - and a good fit with a Japanese company.

Inspirational photography was by Mike Powell.

Result

Mizuno is now a major brand in football, running and rugby.